Canterbury / Come on England
When Canterbury took over as kit sponsor of the England rugby team they asked us to come up with some promo teasers. They wanted to show England rugby as an inclusive family in which the fans and the groundsmen are as important as the captain. We brought in one of our brilliant creatives and came up with the big idea:
the England is all tagline
and 10 x 10-second teasers, each with a line from a powerful VO script.
A manifesto film combined the teasers into a 90-second spot. Shoots included England captain, Chris Robshaw, backroom staff at Twickenham, England women’s full-back, Danielle Waterman, and officials at Drybrook RFC. David Bailey shot the campaign stills.