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Tour of Wessex

When the Tour of Wessex

(a multi-day cycle sportive) asked us to make a promo, director Dave Young

(a keen pedaler) wanted to makeĀ a film that made the viewer feel right there alongside a world class rider.

He wanted a personal insight that riders who train hard to achieve personal goals but will never be race winners could empathise with…

and all in around 60 seconds.